Archive for December 2013

Planing 5 minute video

Talk about how the lumiere brothers just filmed on whole chip without any editing in 1895,
http://www.youtube.com/watch?v=1dgLEDdFddk
and how people still use that technique in the music video today for example 'Freaks and Geeks' by Childish Gambino, it is all shot in one take.
and compare DW Griffith and Sergei Eisenstein
Talk about how fast the editing is at the beginning of the film Quantum of Solace

http://www.solarmovie.so/link/play/361824/

Exporting video for upload to internet

Exporting video for upload to Internet.

1. Click on the timeline
2. Go up to 'File' > 'Export' > 'Using QuickTime Conversion'
3. Give your project a title
4. Select your folder in the data drive
5. Click 'Options'
6. Click 'Settings' under Video and choose compression type 'H.264'
7. Click 'Ok'
8. Click 'Size' under Video and change the dimensions to '1280 x 720 HD' then click Ok
9. Click 'Settings' under Sound and change the format to AAC and click Ok
10. Click Ok again and then save. 

Music Video Timeline


60's

Videos were made to promote the music, sometimes in films as well. The Beatles were the first group to make conceptual videos (no performance and doesn't really relate to what the song is about)

70's

Opportunities grew to show these clips and more markets became available, record companies began to demand clips on a regular basis. The video of Queens hit song 'Boheimian Rhapsady' was requested to be shown on TV instead of them having to lip sync the song and programmes requested the video to show  rather than the band performing.

81

The music video suddenly became essential marketing and MTV was started. Video directors started to mess around and experiment with different styles and formats for the music videos.

83

The video for Michael Jackson's song 'Thriller' was released and cost $50,000, this was directed by John Landis.

84

The VMA's (Music Video Awards) was launched, basically an awards ceremony specifically for music videos.

92

MTV started to credit the director of the music video's instead of just the artist.

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